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	<title>SheepBlog &#187; Industry</title>
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	<link>http://sheepblog.sheepmagazine.com</link>
	<description>The Voice of the Independent Flockmaster</description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/25/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/25/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-6/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:30:01 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Helpful Hints]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=316</guid>
		<description><![CDATA[Marketing Seeks &#38; Fulfills Customer’s Needs
Marketing flock products literally means matching a screened, probable customer to the exact product or service he or she needs.  That requires three things:

Identify key characteristics of steady, high-paying buyers of flock products, whether live stock, chilled or frozen meat, fiber, pelts, dairy products, sheep manure, or property enhance­ment (grazing) [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 5 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/15/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-5-of-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/15/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-5-of-6/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:30:40 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=313</guid>
		<description><![CDATA[Lamb &#38; Wool “Haters”
Let’s pause now to consider an interesting phenomenon:  Have you noticed lamb is the only common meat for which there is actually a substantial, taste-based “hater” category?
Americans who shun poultry mostly do so for health and/or what they perceive as “humane” or “environmental” issues.  With pork, it’s those reasons plus religious tenets.  [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 4 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/05/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-4-of-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/05/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-4-of-6/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:30:46 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=304</guid>
		<description><![CDATA[Mystery Meat—For The Birds
Growers have told me, “The sale barn is where people buy lambs; it’s also where I sell ’em.  That’s marketing.”
Unfortunately, it’s not.  Most sale barn buyers are packers’ middlemen.  Their financial ability to buy live lambs rests almost entirely on the success of grower (not packer) marketing efforts.
In a way, we do [...]]]></description>
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		<title>Customers Aren&#8217;t Always Right, But They&#8217;re The Ones With The Money (Part 2 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/07/16/customers-arent-always-right-but-theyre-the-ones-with-the-money-part-2/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/07/16/customers-arent-always-right-but-theyre-the-ones-with-the-money-part-2/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:30:56 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=290</guid>
		<description><![CDATA[What&#8217;s So Hard About Mass-Marketing Lamb &#38; Wool
In the past, when I’ve pointed out that for many decades this nation hasn’t really marketed flock products, some folks mistakenly thought I was pointing the finger of blame at them or at their cherished institutions.
Let me be clear:  It’s no association or official’s fault that U.S. sheep [...]]]></description>
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		<title>Customers Aren&#8217;t Always Right, But They&#8217;re The Ones With The Money (Part 1 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/07/06/customers-arent-always-right-but-theyre-the-ones-with-the-money-part-1/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/07/06/customers-arent-always-right-but-theyre-the-ones-with-the-money-part-1/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:30:29 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Scribblings]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=287</guid>
		<description><![CDATA[Practically every book on sheep-keeping contains a chapter or two on “marketing.”  But in the books I’ve read, I’ve rarely seen anything on marketing, only selling tips.
Marketing means “find a need, then fill it.”  Promotion means “try to get folks to buy what you already produced.”
There seems to be little interest in real marketing in [...]]]></description>
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