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	<title>SheepBlog &#187; Marketing</title>
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	<link>http://sheepblog.sheepmagazine.com</link>
	<description>The Voice of the Independent Flockmaster</description>
	<lastBuildDate>Sat, 04 Sep 2010 16:30:04 +0000</lastBuildDate>
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		<title>Showing Off Youthful Pranks:  Is Make-Believe Merit Our Future?</title>
		<link>http://sheepblog.sheepmagazine.com/2010/09/04/showing-off-youthful-pranks-is-make-believe-merit-our-future/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/09/04/showing-off-youthful-pranks-is-make-believe-merit-our-future/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 16:30:04 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Programs]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Selling Breeding Stock]]></category>
		<category><![CDATA[Shows/Showing]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=320</guid>
		<description><![CDATA[(Part One of Six)
An entertaining poem of the old South written long ago by Benjamin Batchelder Valentine (1862-1919) was The King Corn Man.  It was about a rascal who went from one end of Virginia to the other stealing the best ears of corn from the best cornfields to enter in the big fair.  Proud [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/25/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/25/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-6/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:30:01 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Helpful Hints]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=316</guid>
		<description><![CDATA[Marketing Seeks &#38; Fulfills Customer’s Needs
Marketing flock products literally means matching a screened, probable customer to the exact product or service he or she needs.  That requires three things:

Identify key characteristics of steady, high-paying buyers of flock products, whether live stock, chilled or frozen meat, fiber, pelts, dairy products, sheep manure, or property enhance­ment (grazing) [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 5 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/15/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-5-of-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/15/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-5-of-6/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:30:40 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=313</guid>
		<description><![CDATA[Lamb &#38; Wool “Haters”
Let’s pause now to consider an interesting phenomenon:  Have you noticed lamb is the only common meat for which there is actually a substantial, taste-based “hater” category?
Americans who shun poultry mostly do so for health and/or what they perceive as “humane” or “environmental” issues.  With pork, it’s those reasons plus religious tenets.  [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 4 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/08/05/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-4-of-6/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/08/05/customers-aren%e2%80%99t-always-right-but-they%e2%80%99re-the-ones-with-the-money-part-4-of-6/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:30:46 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=304</guid>
		<description><![CDATA[Mystery Meat—For The Birds
Growers have told me, “The sale barn is where people buy lambs; it’s also where I sell ’em.  That’s marketing.”
Unfortunately, it’s not.  Most sale barn buyers are packers’ middlemen.  Their financial ability to buy live lambs rests almost entirely on the success of grower (not packer) marketing efforts.
In a way, we do [...]]]></description>
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		<title>Customers Aren’t Always Right, But They’re The Ones With The Money (Part 3 of 6)</title>
		<link>http://sheepblog.sheepmagazine.com/2010/07/26/298/</link>
		<comments>http://sheepblog.sheepmagazine.com/2010/07/26/298/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:30:41 +0000</pubDate>
		<dc:creator>Nathan Griffith, Editor</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mutton/Lamb]]></category>
		<category><![CDATA[Scribblings]]></category>
		<category><![CDATA[Wool]]></category>

		<guid isPermaLink="false">http://sheepblog.sheepmagazine.com/?p=298</guid>
		<description><![CDATA[In The Land Of The Blind…
From the foregoing observations we deduce that the wide variety in flock products’ character causes marketing difficulties.  Unless agencies stir up eager consumers for each wool type, and unless packages of sheep meat get identified by flavor traits, there can be little gained in trying to promote any of it [...]]]></description>
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